Job Description
EMAIL MARKETING SPECIALIST | JOB DESCRIPTION
SUMMARY
At Magnolia, the Email Marketing Specialist is responsible for executing and testing owned marketing campaigns including email, SMS and push messages to retain and engage our audience. The Email Marketing Specialist builds and maintains strong relationships between Magnolia and our customers and potential clients through email communication. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Performance Marketing Manager and has no supervisory responsibilities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Collaborate with the marketing team to develop an email marketing strategy aligned with overall marketing goals and business objectives*
Execute email/text/push notification message deployment and ensure accurate and timely execution utilizing Salesforce Marketing Cloud*
Collaborate on post-click experience with Ecommerce and cross-functional teams
Recommend and execute email journey and segmentation building in Salesforce Marketing Cloud
Develop audience segmentation plans, A/B testing, and journey creation to optimize user experience and engagement*
Conduct reporting and analytics for email/text/push notification channels, reporting out to internal marketing and cross-functional teams and continually optimizing based on target*
Manage email subscriber lists, ensuring they are segmented appropriately for targeted and personalized campaigns*
Stay informed about email marketing best practices, regulations, and industry trends to ensure compliance and deliverability
Perform other duties as assigned
*Metrics evaluated on Performance Review
COMPETENCIES Teamwork: Contribute to a team environment supporting diversity, equity, inclusion, and belonging. Work effectively with others, be a team player and contribute toward team goals.
Critical Thinking: Identify and communicate challenges in day-to-day activities. Ability to analyze data, trends, and patterns.
Expertise: Eye for detail, accuracy, and complete all tasks in a timely manner. Possess knowledge and skills related to specific area(s) and specialized tools and techniques relevant to specialization.
Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management.
Guest Focus: Ability to proactively understand and meet guest needs, ensuring a personalized and guest-centric experience.
Strategy and Goal Setting: Approach change with positivity and curiosity. Know your role in achieving team goals.
Hard skills: Proficiency in Salesforce Marketing Cloud (or similar CRM), Microsoft Excel, PowerPoint, and similar products from Google Suite required.
ELIGIBILITY QUALIFICATIONS Bachelor's degree from a 4-year college or university preferred
2-4 years of related work experience OR an equivalent combination of education and experience preferred
Experience with project management tools like Workfront/Asana and reporting tools like Adobe Analytics preferred
PHYSICAL DEMANDS
While performing the duties of this job, the employee is required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
ACKNOWLEDGEMENTS
Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.
Other details Pay Type Salary
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Job Tags
Work experience placement, Local area,