Field Marketing Manager Role Job at The Caputo Group, Bend, OR

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  • The Caputo Group
  • Bend, OR

Job Description

Field Marketing Manager Role Summary
Bend, Oregon
$20/hour plus Bonuses and OTE

Duties & Responsibilities

The Field Marketing Manager will be responsible for driving high-quality lead flow for the painting business through a combination of job site marketing, door-to-door outreach, and previous client reactivation. Their key duties include:
  1. Job Site Marketing ( total ownership of whole process )
    • Identifying high-value job sites to market around and planning execution.
    • Placing yard signs and distributing door hangers in targeted neighborhoods.
    • Conducting door-knocking campaigns around active and past job sites.
    • Tracking the effectiveness of marketing efforts using a spreadsheet.
  2. Previous Client Outreach
    • Calling past clients to check on completed work.
    • Asking for referrals and re-engaging past clients for new projects.
    • Sending follow-up emails and texts to past clients.
  3. Strategic Partner Outreach
    • Researching and reaching out to potential business partners (realtors, interior designers, property managers, other home service businesses, General contractors etc ).
    • Setting up meetings between the business owner and potential partners.( Key KPI: # of meetings set )
    • Maintaining a database of leads and follow-ups.
  4. Sales Support & Lead Qualification
    • Handling initial lead inquiries.
    • Pre-qualifying potential clients before passing them to the estimator. ( LOSC )
    • Scheduling estimates.

Schedule
  • Total number of hours dependant on business needs
  • Minimum 20 hours per week (flexible, with an emphasis on evenings and weekends).
  • Typical Weekly Breakdown:
    • 12 hours of job site marketing (signs, flyers, door hangers).
    • 5-6 hours of previous client follow-up calls.
    • 3-5 hours of strategic partner outreach.
    • 1-2 of admin / planning
    • 2-4 hrs of lead nurcher ( LOSC )
Compensation
  • Base Pay: $20/hour for marketing tasks such as flyer distribution, sign placement, and calls.
  • Bonus: ~$40 per qualified, attended estimate set and OR coffee meeting set with strategic partnership.
  • On-Target Earnings (OTE): $35-$50 per hour, depending on performance.
  • Additional Benefits:
    • Flexible work schedule.
    • Potential for long-term growth into a blended or full time sales role
Key Performance Indicators (KPIs)
  • Leads Generated: ~48 new leads per month minimum
  • Estimates Scheduled: 35 confirmed estimates per month minimum.
  • Client Engagement: 100+ previous client outreach calls per month.
  • Strategic Partner Meetings Set: 4+ per month.
  • Conversion Rate: At least 50% of estimates booked should result in jobs.

Job Tags

Hourly pay, Full time, For contractors, Flexible hours, Weekend work, Afternoon shift,

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