Job Description
DESCRIPTION
We are seeking a self-motivated and experienced Marketing Analytics Manager. This role is responsible for owning the analytics and reporting for the Amazon Flex marketing function, and includes building and managing marketing performance dashboards, owning marketing data and subsequent analysis, diving deep into metrics and KPIs, generating actionable insights, and advising teams on the impact of marketing initiatives. It also includes building and automating use cases for areas such as performance attribution, target market segmentation, KPI reporting, and media mix modeling. You will work cross-functionally with worldwide stakeholders from marketing, communications, capacity planning, BI, business operations, and leadership. You will also have a deep understanding of customers, the business, and levers for delivering results. An ideal candidate is highly analytical, resourceful, customer focused, team oriented, and have an ability to work independently under time constraints to meet deadlines. They will be comfortable with ambiguity, and thrive in a changing and fast-growing environment.
Key job responsibilities
• Drive data analysis operation improvements with automation, standardization and collaboration with stakeholders.
• Drive newly onboarded delivery partner strategy insights by analyzing existing engagement tactics and suggesting optimizations
Provide recommendations to increase delivery partner funnel conversion yield; set input goals to ensure improvement in key conversion metrics (e.g., onboard time to first route delivery, conversion yield) and engagement metrics (e.g., delivery partner satisfaction scores, communication open and engagement rates), aiming for year-over-year growth in all areas.
• Collaborate with BI, Capacity Planning, Tech teams, and additional Marketing Analysts to automate how we work backwards from engagement targets and working rates to ensure that all delivery partner recruitment targets are met on time.
• Plan, launch, operate and optimize marketing performance dashboards.
Develop actionable insights from campaign data to improve customer acquisition, engagement, and retention.
A day in the life
The successful candidate has demonstrated:
• Planned, developed, and executed marketing analytics projects with a focus on the scalability and automation.
• Ability to measure effectiveness of marketing initiatives and improve iteratively.
• Attention to detail including precise and effective communication skills.
• Proven ability to manage multiple, competing priorities simultaneously.
• Ability to think strategically and execute methodically.
• Ability to identify global stakeholder needs, align on priorities and implement solutions that are analytical and automated.
• Ability to work across intake data across multiple data types (ex: operational, marketing, and communications) to develop insights for respective programs.
About the team
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs, like Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.
BASIC QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Statistics, Data Science, Economics, Mathematics, Computer Science, or a related field.
- 4+ years of experience in a non-internship marketing analytics, business intelligence, or a related analytical role.
- Strong proficiency in SQL for querying and analyzing large datasets.
- Ability to analyze data, generate insights, and present findings to stakeholders clearly.
- Experience with bottom of marketing funnel and communications-based customer profiling and segmentation
- Experience with reporting automation solutions, such as Tableau or AWS QuickSight to streamline manual tasks
- Experience using data and metrics to measure impact and determine improvements
- Familiarity with retention marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy
Job Tags
Full time, For contractors, Internship, Worldwide, Flexible hours,