Job Description

Overview:
Fractional Marketing is looking for an SEO & Visibility Specialist who’s passionate about helping small, local businesses get found online. You’ll lead our clients’ organic growth efforts — combining technical expertise, creative problem-solving, and a process-driven mindset to improve rankings and visibility across search platforms.

You’ll work alongside our Marketing Managers and Strategists to execute technical SEO audits, optimize on-page and local content, and build off-page authority. The right person will love the details — crawling sites, interpreting data, and finding opportunities for growth that others miss.

Core Responsibilities

Technical SEO

• Conduct technical audits using tools like Screaming Frog, SEMrush, or Ahrefs to identify site errors, indexation issues, redirects, and crawl inefficiencies.
• Monitor site performance in Google Search Console and track progress on indexing, impressions, and keyword visibility.
• Implement schema markup, structured data, and site speed improvements in collaboration with developers.
• Maintain and improve overall site health across client websites.

On-Page Optimization

• Optimize metadata, H1/H2 structures, content, and internal linking for both user experience and search intent.
• Use tools such as Surfer SEO to guide content optimization and scoring.
• Collaborate with writers and designers to balance SEO best practices with brand and UX consistency.
• Identify and manage content refresh opportunities to maintain rankings over time.

Off-Page & Authority Building

• Research and manage ethical backlink acquisition strategies (guest posting, partnerships, directories, digital PR).
• Audit and maintain local citations and ensure consistency across listings.
• Track domain authority improvements and link-building metrics.

Local SEO

• Manage and optimize Google Business Profiles for multiple clients (posts, reviews, categories, Q&A).
• Track local ranking performance and recommend improvements for maps and local search.
• Support development of scalable processes for local visibility improvements across industries.

Reporting & Process Development

• Build and maintain dashboards for visibility, rankings, and keyword trends.
• Translate data into actionable insights for Marketing Managers and clients.
• Help document Fractional’s internal SEO framework — from audits to reporting templates — to improve efficiency and quality across accounts.

Key Skills

• Strong understanding of technical SEO principles and diagnostic tools (Screaming Frog, SEMrush, Ahrefs, GA4, Search Console).
• Hands-on experience managing Google Business Profiles and optimizing for local search.
• Knowledge of on-page best practices, schema markup, and page speed improvement techniques.
• Experience acquiring backlinks or managing off-page strategies.
• Familiarity with WordPress, Surfer SEO, and other CMS optimization tools.
• Ability to analyze and present performance data with clarity.
• Bonus: Experience with GoHighLevel, Data Studio, or AI-assisted content tools.

Qualifications

• 3–6 years of SEO experience (agency or multi-brand environment preferred).
• Proven success improving organic visibility and local rankings for small businesses.
• Comfortable working in a collaborative, fast-paced environment across multiple client accounts.
• Excellent organizational and communication skills.
• Self-starter who enjoys both the strategic and technical sides of SEO.

Success Looks Like

• Clean, optimized client websites with clear visibility improvements month over month.
• Local search rankings and impressions are trending upward quarter after quarter.
• Repeatable SEO processes built and documented across all accounts.
• Measurable ROI on organic growth efforts with transparent reporting.

Job Tags

Similar Jobs