Reporting to the Director of Digital Strategy, the Web Content Manager in University Marketing and Communications (UMAC) supports UT's web presence by writing, editing, and maintaining high-quality digital content for key university websites. This position collaborates with developers, designers, project managers, and campus partners. This role ensures timely and accurate content implementation, accessibility compliance, and optimization for usability and performance across multiple sites.
Applicants must be authorized to work in the United States on a full-time basis for any employer without sponsorship.
Responsibilities
Content Writing & Editing: Write, edit, and publish accessible and brand-aligned content for core websites (utexas.edu, president.utexas.edu, provost.utexas.edu), microsites, and digital campaigns. Collaborate with stakeholders across campus to gather, shape, and refine content. Translate technical or complex information into clear, engaging language tailored for web audiences. Ensure content is free of errors, consistent in tone, and meets university standards. Stay current on higher ed content trends and accessibility standards.
Web Maintenance & Optimization: Maintain and update websites using Content Management Systems (CMS), primarily WordPress and Drupal. Conduct content audits and help restructure web pages to improve navigation, readability, and accessibility. Ensure compliance with accessibility standards (WCAG/Section 508), SEO best practices, and UT brand guidelines. Apply digital best practices for formatting, metadata, tagging, and media usage.
Stakeholder Collaboration: Serve as a point of contact for campus partners needing content updates or support. Gather content, offer editorial guidance, and coordinate with the broader digital team to ensure quality implementation. Communicate clearly with stakeholders about project timelines, expectations, and required materials. Participate in team planning, internal check-ins, and UMAC-wide communications and marketing efforts.
Reporting, QA & Backend Support: Monitor site health using tools like Siteimprove, Google Analytics, and internal dashboards. Identify and correct issues related to broken links, accessibility flags, or outdated content. Contribute to content documentation and help track content lifecycle activities. Collaborate with developers and project managers to support QA efforts during site builds or migrations.
Other related functions as assigned.
Bachelor's degree.
Minimum two years of experience writing, editing, or managing content in a professional setting.
Experience working with CMS platforms, such as WordPress or Drupal.
Familiarity with HTML and understanding of accessible web practices.
Knowledge of SEO best practices and tools.
Ability to work collaboratively and independently with strong attention to detail.
Effective communicator and problem-solver across technical and non-technical teams.
Relevant education and experience may be substituted as appropriate.
More than 2 years of experience writing, editing, or managing content in a professional setting.
Experience using web monitoring and analytics tools such as Siteimprove, Google Analytics, or similar.
Familiarity with accessibility standards and digital governance in higher ed or other large institutions.
Experience working in a digital marketing or communications environment.
Comfortable working across multiple projects and stakeholders in a deadline-driven setting.
$65,000 + depending on qualifications
May work around standard office conditions
Repetitive use of a keyboard at a workstation
Some nights and weekends required during peak periods.
Resume/CV
3 work references with their contact information; at least two references should be from a supervisor
Letter of interest
Link to work samples, either through past employer sites or online portfolio
Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.
E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
E-Verify Poster (English and Spanish) [PDF]
Right to Work Poster (English) [PDF]
Right to Work Poster (Spanish) [PDF]
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security
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