Job Description

Performance Marketing Manager - Social & Paid Search

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin lets businesses deliver always-on, impeccable customer service and transform customer experiences. Fin can be combined with our Helpdesk to form the Intercom Customer Service Suite, providing AI-enhanced support for more complex queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom sets the standard for customer service. We push boundaries, move fast, and consistently deliver value to our customers.

Whats the Opportunity?

Were looking for a Performance Marketing Manager with deep expertise in Google Ads and social media performance marketing to elevate our paid acquisition strategy. If you thrive in a fast-moving, data-driven environment and are motivated by driving measurable growth at scale, this role is for you.

Youll help lead Intercoms Google Ads and paid social programs (including LinkedIn and Meta), playing a critical role in how we acquire high-quality leads and customers. Youll craft innovative strategies, run structured experiments, and turn performance data into insights that fuel our growth engine and set new standards for efficiency.

What Youll Do:

• Lead Intercoms performance marketing programs across Google Ads (Search, Performance Max, experimental formats) and paid social channels (LinkedIn, Facebook, and beyond) to acquire new Fin and Intercom customers.
• Design, launch, and optimize campaigns across search and social, using targeted keywords and audiences to drive customer acquisition for both sales and self-serve funnels.
• Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives.
• Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.
• Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages; identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data.

What You Bring:

• 3+ years of hands-on experience running paid search and paid social campaigns , ideally in high-growth environments.
• Deep expertise with Google Ads and paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns .
• Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
• A balance of strategic thinking and tactical execution you know when to zoom out for the big picture and when to dive into the details.
• Analytical and curious by nature you love digging into data, solving problems, and turning insights into actionable decisions.
• Clear and confident communicator able to distill complex performance data into simple, impactful takeaways for stakeholders at every level

Nice to Have

• Paid acquisition experience in B2B or SaaS .
• Comfort with SQL for deeper data analysis.

We offer a well-treated team with great benefits. If theres something important to you thats not listed, talk to us!

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews great work is rewarded
• Flexible paid time off policy
• Paid Parental Leave Program
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family

The base salary range for candidates within the San Francisco Bay Area is $127,373 $148,028. Actual base pay depends on education, skills, experience, location, etc. All regular employees may be eligible for the corporate bonus program, a sales incentive, and stock in the form of RSUs.

Intercom has a hybrid working policy. We believe that in-person collaboration helps us stay connected, while providing flexibility to work from home. We expect employees to be in the office at least three days per week.

Intercom is committed to equal employment opportunity. We will not discriminate on any protected basis under federal, state, or local law.

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Note: This description reflects the responsibilities and requirements for the role at the time of posting and may be subject to change.

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